Carraig Donn, Packaging
For this packaging design I aimed for a clean, simple, minimalist, classic, two-tone design style similar to the company’s website, social-media and both internal and external store signage. I took a ‘less is more’ approach using only the most essential design elements in order to communicate the company’s identity on the packaging effectively. I implemented a simple two-tone colour range of black and white. Making white the dominant, background colour on which the black text is placed, much like the company’s website, social-media and the majority of it’s both internal and external store signage. Finally under the company logo I placed the text ‘since 1965’, as the company emphasise on their website that, “Established in 1965, Carraig Donn is Ireland’s premier retailer of Fashion, Jewellery and Giftware products. At Carraig Donn, we are inspired by our long history as an Irish retailer and we draw on our heritage as we consistently innovate and evolve”.
